A Combination Designed to Excel: Amit Bhandari Joins Planet Marathi
Kriti Sharma -
A few months ago, the Marathi Film World received its own Marathi OTT platform – the first of its kind! It caused a stir in the Marathi movie industry and also among the fans of Marathi movies. Needless to say, this is huge news for the industry and the bigwigs of the Marathi film industry also realise this. So far, many famous names from the Marathi movie industry have already associated with the brand and the latest name in the list is Amit Bhandari.
Amit Bhandari will begin the second innings of his career with Planet Marathi. He is a popular media personality and has previously held the position of Assistant Vice President at Sony Marathi. The association of Amit Bhandari with Planet Marathi seems like the perfect fit because both Bhandari and Planet Marathi are famous for their ground-breaking work.
Planet Marathi was founded by Akshay Bardarpurkar – who heads the brand currently – back in 2017. Since then, he has forayed into movie production as well. With Amit Bhandari and Planet Marathi’s association, we can expect some excellent entertainment.
Amit Bhandari will be responsible for managing not only Planet Marathi Film Production but also Planet Marathi OTT and Planet Marathi Talent. He has expressed his desire to take Planet Marathi’s skilled team and catch up with the pace of quickly-evolving talent-management and film production industry. When asked about his vision for the platform, he said, “he says, “Today the audience is sensitive when it comes to the content they consume. Planet Marathi OTT recognizes these nuances and is committed to transforming the way Marathi content gets distributed, broadcasted, and the way users experience it. “म मानाचा, म मराठीचा”(I follow my heart, I am Marathi) is the tagline of Planet Marathi OTT. I would love to contribute to Akshay’s vision and give Marathi content the long-overdue recognition it deserves on a global level. My goal is to enable the creation of meaningful content that moves people and promises value in entertainment.”
Akshay Bardarpurkar sounded elated when asked about Amit Bhandari’s addition to the team. He said, “We have always believed in the pursuit of excellence. It is only with the right talent and a strong vision, that achieving excellence is possible. Amit has demonstrated his innovation and forward-thinking with Yuva Sakal, Mumbai Times, Star Majha (ABP Majha), and Sony Marathi. The expertise he brings to Planet Marathi along with the decades of experience in Marathi and Hindi entertainment, Amit will only add value to Planet Marathi.”