All you need to know about Aha, Geetha Arts and Allu Arjun’s new Telugu OTT app

All you need to know about Aha, Geetha Arts and Allu Arjun’s new Telugu OTT app

Amazon Prime Video and ZEE5 Telugu, leaders in providing Telugu content to discerning viewers, have serious competition in the form of Aha, an exclusive OTT platform dedicated to delivering high-quality Telugu content.

Apart from the catchy name, what works in favour of the OTT platform is the fact that it has industry heavyweights behind it. The app has been launched by Allu Aravind's Geetha Arts, old and established players in the Telugu film industry.

Allu Aravind's superstar son Allu Arjun too has thrown his weight behind the digital foray of his father's company and one of the most respected filmmaking companies in Telugu cinema.

Aha will host Telugu cinematic films, both homegrown Geetha Arts productions as well as films of other studios. But what is even more interesting about Aha is that it will have content especially developed and created for the app, including Telugu digital films and web series. A total of 20 web series are apparently being developed exclusively for streaming on the app.

A cursory glance at Aha shows that the app has a user-friendly interface and high-quality resolution. As of now, Aha's marquee showing happens to be Nikhil Siddharth’s Arjun Suravaram, which is already streaming on the app. The other titles currently available are Geetha Arts' best-loved movies such as blockbuster Magadheera, 100% Love, Badri, besides several outside movies.

Two Original web series has also begun streaming on the app from 26th January - Kotha Poradu and Shit Happens - both with edgy, twists-and-turns heavy narratives. The initial offerings certainly seem to portend happy tidings for the streaming app.

The app is available at a reasonable subscription rate of Rs 149 for 3 months and Rs 365 for 12 months.

Aha is a joint venture in the digital space between Geetha Arts and My Home Rameshwar Rao, owner of 10 TV and is a major stakeholder in TV9. Geetha Arts have launched a separate entity that will focus on its digital business, called ‘Arha Media & Broadcasting Private Limited’. Incidentally, the company is named after Allu Arjun’s daughter, who's named Arha.

Stay tuned to LetsOTT for further updates on Aha.

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