Another important acquisition by Netflix for its Italian Originals.
Sajid Ali -
The streaming giant has been increasing its investment in originals in Italy and countries in July. They also have planned to open an office in Rome. At present Netflix has hired Eleonora “Tinny” Andreatta, former Head of Drama at Italian Public Broadcaster Rai, as its new Vice President of Italian Originals.
Andreatta will report to Kelly Luegenbiehl, Netflix’s VP for Europe, the Middle East and Africa (EMEA) original series.
Meanwhile, Felipe Tewes, who has served as streaming giant’s Director of Italian Original series, will get a new role within Netflix that will be announced at a later date.
Luegenbiehl stated, "I'm delighted to welcome Tinny to the team as we further our long-term commitment to Italy and grow our slate of shows that are made in Italy and watched by the world." She added, "Throughout her career, Tinny has championed world-class Italian storytelling, working with the best creative talent in Italy and helping to create some of the most ambitious
projects on Italian television."
Andreatta, while she was at Rai, served in a number of key roles, which includes Head of Cinema and Drama programming for Rai-1 and then Co-productions and TV series at Rai Fiction. Since September 2012 she served as director of Rai Fiction, the department in charge of producing and co-producing 500 hours of TV drama per year for the three main Rai channels and the RaiPlay on demand platform.
We at Let’s OTT wish Ms.Eleonora Andreatta the best with her new role as Vice President of Italian Originals, Netflix.