Bangladesh gets a Brand New OTT Platform.
Jeya Suriya -
The entire planet is in distress due to the COVID-19 Pandemic situation. And amid whole world being in crisis, OTT(Over-the-top) Business has boomed up so thunderous during this Lockdown Season.
Addatimes is one of the rapidly-growing Bengali entertainment OTT platforms from India has now ventured in Bangladesh, with an aggressive objective to reach 5 million subscribers in their first year itself.
In India, the Bengal Based OTT has both, prepaid and ad-supported design. Whereas in Bangladesh, the setting in under paid-subscription only, valued at 299 Bangladeshi Taka (approx. INR 266) per annum.
“Bengali is the eighth-most commonly conversed language in the atmosphere and Bangladesh is a nation where the Bengali phonology is all- girding,” said Rajiv Mehra, founder and promoter, Addatimes. He also added, “We possess all the components to subserve the Bangladeshi fans a substantial spread of entertainment.”
To Venture Into the East Bengal, Addatimes has collaborated with LBC Media Entertainment Company, a subsidiary of Agrani Holdings Group and Allianz FMCG Holdings.
As a distribution-ally, Agrani Holdings Group will increase Addatimes' scope and market by consigning the online streaming platform to OEMs, telecom companies and internet service providers, among others. They will also elevate the brand in Bangladesh through retailing projects.
The Agrani Holdings Group and Allianz FMCG Holdings are the largest distributors of multinationals such as - British American Tobacco Bangladesh, Unilever Bangladesh, Reckitt Benckiser Bangladesh, Coca Cola, Pure It Water, Tele Labs Video Conferencing and more.