Bengali OTT platform Addatimes gets brand refresh
Rony Patra -
We had reported a few days about how Bengali OTT platform Addatimes, led by Nispal Singh and Rajiv Mehra, was in the process of overhauling their app and website. The platform has decided to go in for a refresh of their brand identity, with a brand-new logo and the tagline “#AddaCholuk”, signifying a complete overhaul of their brand philosophy. The new logo is awash in various shades of pink.
Addatimes already has various projects in its arsenal, which it is planning to unleash in the future. There's the keenly-awaited Feluda Pherot series from writer-director Srijit Mukherji, and Utsaber Pore, Abhinandan Dutta's original film featuring Kaushik Sen, Rwitobroto Mukherjee, Satyam Bhattacharya, Aishwarya Sen and others.
No premiere dates have been set for Addatimes' new lineup yet.