Breaking: Netflix India unleashes 'Stream Fest', all content to be free on Dec 5 and 6
LetsOTT Editorial Team -
Various business analysts had been teasing the news for quite some time, but no one exactly knew when Netflix was going to pull it off. But now it’s official. In a sign of its long-term commitment to the Indian market, Netflix India is launching Stream Fest on December 5 & 6, 2020.
Simply put, Netflix wants to give everyone a chance to sample their enormous range of content—even to non-subscribers. Hence, during these two days, beginning from midnight on December 5, all content on Netflix—films, shows, animation, documentaries and so on—can be viewed for free without a subscription for the next 48 hours. Netflix India has already started posting teasers on social media that show actor Nawazuddin Siddiqui cheekily telling everyone that most people will be busy on those days, so other plans should be deferred.
But will this move boost Netflix India's subscriber count in the long run? Only time will tell.