Discovery goes over-the-top, launches Discovery Plus, its new streaming platform
Discovery has just launched Discovery Plus, its new streaming service that will cater specifically to the vast number of viewers who love watching unscripted content, Infotainment and factual entertainment. With its huge catalogue of factual entertainment content, easily one of the largest in the world, Discovery has positioned itself to take on Netflix and Amazon Prime Video, two streaming platforms that are recently betting big on documentary series, sports docuseries and unscripted content. The two streaming platforms have also been spending huge sums of money on documentaries and unscripted programming.
Discovery Plus will have curated content, covering over 40 genres, including science, sports, adventure, food, lifestyle, history, nature, among others. Its content will be sourced from brands such as Discovery Channel, Animal Planet, BBC, TLC, Discovery Science, Discovery Turbo, ID, Food Network, HGTV, Cooking Channel, Travel Channel, DIY Network, Motortrend and VICE.
The Discovery Plus app is priced reasonably, in a bid to rope in subscribers from tier I and tier II towns of the country. A one-month subscription is available for Rs 99, while the entire year's subscription can be bought for Rs 299. Another plus is that content will be available in eight languages-- Hindi, English, Tamil, Telugu, Malayalam, Kannada, Bengali and Marathi.
The advantage that Discovery holds over other platforms delivering factual and unscripted entertainment is that viewers are well-acquainted with Discovery Communications' star personalities and shows, such as Bear Grylls and his Running Wild with Bear Grylls and Man vs Wild shows, Shark Week, Josh Gates and Expedition Unknown, Jeremy Wade and River Monsters, Mighty Rivers, among others.
Kid-centric shows such as Through the Wormhole with Morgan Freeman, Crikey! It’s The Irwins, Kids Baking Championship, The Cute Ones, How Do They Do It? The Great Indian Factory are other attractions, as are specials such as First In Human, The Great Migration, Terra, Sherpa, India Emerges: A Visual History, Apollo: The Forgotten Films, and more.
Discovery Plus also plans to premiere Rajinikanth's episode of Bear Grylls’ Man vs Wild in the early morning of 23rd March, ahead of its TV premiere at 8 pm the same day.