Important Acquistion of Apple from Amazon Prime Video

Jeya Suriya -

Important Acquistion of Apple from Amazon Prime Video

Amazon and Apple are undoubtedly the market leaders in the multiple industries they operate in. Both the conglomerates have their own streaming service, Prime Video and Apple TV+ respectively. It is very common that employees working in big corporations like the above transit from one to another competing firm.

Such is the case of former Amazon official Jim DeLorenzo who has been chartered by Apple to lead the sports department for Apple TV+. DeLorenzo associated with Amazon in 2016 as head of the sports authority for the company’s Prime Video streaming service.


The announcement of DeLorenzo’s shift from Amazon to Apple also has arrived a few weeks after Apple acquired NextVR, a virtual reality pulpit, that streams live sports. It is also very well known that NextVR has earlier contracted agreements to live stream NBA games in VR and create on-demand VR highlights for NHL and NFL games.

We had also reported recently that Amazon’s Prime Video platform has procured rights to Livestream significant sporting events such as the English Premier League and the NFL's Thursday Night Football. Apple TV+ propelled in November and has now reportedly stretched 10 million subscribers by February, currently does not offer any live sports. Also, there are reports that Apple has been in talks with the Pac-12 about obtaining the conference’s media claims in 2024.

Apple TV+ obligates $4.99 per month and streams around 30 original movies and TV shows. They have also new show coming up in the near feature, Swagger!. The series was executive produced by NBA superstar Kevin Durant. The show is inspired by Durant’s experiences playing AAU youth basketball in the Washington, D.C., area.
 


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