Inactive Netflix accounts will be terminated!
Sajid Ali -
Netflix has started terminating accounts which have been inactive for a year or more. Recently, Netflix Director of product innovation Eddy Wu mentioned in one of his blog post that such inactive accounts represent less than 0.5% of its overall member base, which is only a few hundred thousand. The potential termination of those accounts is already factored into its financial guidance, he added.
Once the accounts are terminated, Netflix will retain profiles, favourites, viewing preferences and account details for a period of 10 months. Just in case someone wants to reinstate the membership as they were.
If you may ask why is Netflix terminating accounts of paying customers of their rolls? To which Mr.Wu added, it’s a move aimed at generating goodwill. “We hope this move will help people save their hard-earned cash”. At the same time while prodding customers who have been inactive might make them active viewers.
Netflix netted a whopping 15.8 million subscribers in the first quarter of 2020, a huge bump fueled by quarantine. But they’re not positive of this trend to continue in their second half or in the long run. CEO Reed Hastings told the investors that the second half of 2020 will likely be lighter than the first half.
Netflix has started notifying customers who have been inactive for 12 months. They’re also reaching out to customers who haven’t streamed anything in past 24 months. So if you’re one of those who have been paying but not reaping the benefits get back online and start streaming and make the best use of it. Or you could pass it on to your loved ones or friends to keep your profile active and streaming.