Kannada biggie Yuvarathnaa goes Direct OTT to Amazon Prime for a record, never-seen-before deal!
LetsOTT Editorial Team -
Biggies from all over India have started to go the OTT way in full force after the theatrical scene looks bleak with the 50% occupancy rule continuing to be in place. After films from Tamil, Telugu and Hindi industries starting to turn this side, a big Kannada film has now made the jump to OTT.
LetsOTT has learnt that Kannada biggie Yuvarathnaa starring Puneeth Rajkumar will now have a Direct OTT release on Amazon Prime. The final negotiations to close the deal are now in progress, and the premiere will take place within 60 days of signing the agreement. This is indeed the highest OTT price paid for a Kannada film, which will make it a benchmark for other films to break in the future.
Directed by Santhosh Ananddram, the film also has Sayyesshaa, Sonu Gowda, Dhananjay and Prakash Raj in the cast. Power Star Puneeth Rajkumar is expected to go big with this film that will have him performing in sport, action and emotional quarters. The film is produced by Hombale Films, the makers of KGF.