MX Player beats this Indian OTT in Visitors. Check out the detailed report from Comscore
Jeya Suriya -
According to Comscore, MX Player, the video streaming app maintained by Times Internet, has arisen as the fastest-growing over-the-top (OTT) entertainment platform during the Covid-19 effected lockdown in India with 141 million individual visitors
Comscore reported that MX Player has had 141 million sole visitors in March 2020, which is 8% upward from 130 million in February. It was followed by Hotstar with 131 million unique visitors. Youtube had 360 million visitants. Unlike MX Player, Hotstar, Netflix and Amazon Prime, YouTube has largely user-generated content. “There is a large movement towards over the top (OTT). It has been a remarkable two months. It is explicit that those who have funded in non-TV content profited from this,” said Karan Bedi, CEO of MX Player.
In a statement titled “Covid-19 and its impact on Digital Media Consumption in India”, Comscore announced total visits to the internet progressed by 12% to 36 billion as the Covid-19 virus fury took hold in India and the mediocre time consumed per visitant online also went up by 23%. It added that recreation sites observed a wave in engagement and the lockdown unfastened the button for video-on-demand players.
Bedi also added, “Since early March we ejected nine original shows. It worked well with the mass crowd and we got great feedback from the market. We explored with different divisions. We have dubbed content from Turkey, Latin America, Eastern Europe and Hollywood movies into regional languages".
He said the MX Player had numerous more original shows that were in the post-production stage. “We are truly catering to mass India. We have deep acumen in tier I-VI. Worldwide Players like Netflix and Amazon Prime play on the premium front, our following is separate".
The app has over 200 million consumers, and has grown significantly over the last 14 months, Bedi concluded. MX Player is a free, advertising-driven platform owned by Times Internet, the digital arm of the Times Group.