Netflix collaborates with an Indian Tv Channel for 10 shows.
Sajid Ali -
This pandemic has seen a rise in OTT content across all the streaming platforms. This has pushed leading streaming platforms to churn contents faster than before. Netflix is currently pushing it hard, and now it’s reported that they’re in talks with India’s Viacom18 media conglomerate, to source fresh content.
According to a Reuters report, the US streaming giant is in discussion for a multi-year partnership with Viacom18 for creating new regional content. If everything goes according to the plan it will help Netflix compete with more established streaming platforms such as Amazon Prime, Disney+ Hotstar and ZEE5. But the news is that the deal might not be an exclusive one. It is also said, even if the deal is finalized, Viacom18 will continue to create shows for other platforms as well.
Viacom18 Media Pvt. Ltd. is owned by Mukesh Ambani's Reliance group which is backed by Tv18, which is one of India’s fastest-growing entertainment networks.
Netflix is in constant effort to make its service competitive in India to attract more viewers and increase its subscriber base. Netflix CEO Reed Hastings mentioned in December that the company has planned to invest nearly $400 million during 2019-2020 to develop content for Indian viewers. Netflix has blockbusters like Sacred Games and Little Things to its credit. They also introduced a pocket-friendly plan of 199 rupees per month for a mobile-only monthly plan.
Amazon Prime Video has upped the OTT game with their huge announcement of acquiring premiering rights to major Indian releases during this lockdown period. This has pushed its competitors over the edge to bring their A game on. Amazon Prime Video’s recently released Ponmagal Vandhal (Tamil) and Gulabo Sitabo (Hindi) featured industry leaders from their respective regions.
According to the report by Reuters, this deal will have 10 Hindi language shows. Now we’ll have to wait and watch what Netflix has in store for us.
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