Netflix Green-lights New Angry Birds Animated Series, 'Summer Madness'
Netflix is ramping up its slate of animated content in a bid to consolidate its appeal to a wide demographic of viewers, including young kids. With that aim in view, it has given the go-ahead to a new animated series, headlined by the very popular Angry Birds. The new series will be called 'Summer Madness', and it will have an initial run of 40, 11-minute episodes.
The extended series will offer a different take to the popular Angry Birds narrative. The Angry Birds will play tween campers at a summer camp, with the Eagle as their strict disciplinarian camp supervisor. The series will be produced by Angry Birds creators Rovio, and production company CAKE.
"Angry Birds have been a true phenomenon for kids around the world and we’re excited to bring them home to the nest at Netflix where they will be angrier and bird-ier than ever," said Curtis Lelash, director of the original animated series at Netflix.
"Angry Birds animated content plays a key role in our long-term franchise strategy. After more than a decade in hit games, blockbuster movies and licensed products, this is the Angry Birds' first foray into a long-form series. We’re delighted to continue our partnership with CAKE and can't wait to unveil the world of Angry Birds: Summer Madness to viewers on Netflix," said Rovio CEO Ville Heijari.
The new series is set for a 2021 premiere. Stay tuned to LetsOTT for further updates on this story.