Netflix is still the most preferred OTT platform with fewer technical snags
Aparnna Hajirnis -
Netflix, the world's most preferred and loved the streaming app, is delivering the most trouble-free streaming service amid the jump in video streaming during the coronavirus crisis, says a new study.
According to reports, Netflix users reported just 0.07 technical problems per hour of content streamed on average, according to a J.D. Power April 24-26 survey of U.S. streaming users.
That’s still lower than problem incidents reported for Amazon Prime Video and Hulu (0.11), Disney Plus (0.12) and YouTube TV (0.13). Technical problem rates were even higher among all other streaming services, at 0.17 per hour streamed.
To be sure, the error rates are very low across all streaming services in the study. But in the streaming wars, even the tiniest of technical snags may lead to losing the loyalty fanbase.
With its high rates of content engagement and low technical problems, Netflix is the No. 1 service consumers said in a study and that they would keep in response to the hypothetical question of which service they would pick if they could keep only one. About 54% of respondent said they would choose Netflix, followed by Amazon Prime Video (17%), Hulu (13%) and Disney Plus (4%), as per a popular study.
Overall, though, Netflix outperforms rivals on reliability, something the J.D. Power study attributed in part to its longstanding hybrid content delivery network (CDN) strategy. Under Netflix’s Open Connect program, first introduced in 2012, the company has agreements with internet service providers around the world to co-locate streaming servers to localize “substantial amounts” of traffic as close as possible to end-users.
The competitive noise in the streaming segment is about to go up notches: WarnerMedia’s HBO Max is launching next week (though it currently doesn’t have deals with Roku, Amazon and Comcast) followed by the national rollout of NBCUniversal’s Peacock set for July.