Netflix’s formidable army of global content creators
Editorial Team -
By now, it is a well-established truth that Netflix is the go-to destination for anyone in the world looking to experience premium OTT content. However, what is not known widely is that Netflix has decided to expand its horizons beyond its traditional American market, and focus on creating international content that can traverse geographical and linguistic boundaries. This lethal mix of American and international storytelling makes Netflix the numero uno OTT platform in the world. In order to do so, the platform has signed various deals with storytellers all over the globe.
Netflix started off with signing a multi-year deal with Arrested Development creator Mitchell Hurwitz in April 2014, which yielded shows such as Lady Dynamite and Flaked. Later, that year, in October, they signed up actor Adam Sandler’s Happy Madison Productions, in a deal that has yielded some of the most-watched comedy hits across the globe such as Sandy Wexler, The Do-Over and Murder Mystery. Since March 2015, actor Leonardo DiCaprio has produced a spate of much-acclaimed documentaries for the streamer, such as The Ivory Game and Struggle: The Life. The year 2016 saw Shah Rukh Khan’s Red Chillies Entertainment tie-up with them for producing original Indian content, in a deal that has already given us Bard of Blood, Betaal and Class of 83.
In 2017, Netflix signed landmark deals with Grey’s Anatomy creator Shonda Rhimes, Orange is the New Black creator Jenji Kohan and Stranger Things creator Shawn Levy. While the deals with Rhimes and Levy have not yielded any notable content yet, Kohan’s deal has already yielded GLOW and Teenage Bounty Hunters. 2018 saw the prolific streamer tie up with Matt Reeves (War Of The Planet of the Apes), Ryan Murphy (American Horror Story, The Politician), Ian Bryce (Saving Private Ryan), Eric Newman & Bryan Unkeless (Bright), Company 42 (In The Shadow of the Moon), Barack & Michelle Obama (American Factory), Steven S. DeKnight (Daredevil, Jupiter’s Legacy), Jason Bateman (Ozark), Kenya Barris (Black-ish, Grown-ish), Harlan Coben (Safe), Alex Hirsch (Gravity Falls) and other creators, as well as Alex Pina (Money Heist) and Jantje Friese and Baran bo Odar (Dark) in the European market.
At present, Netflix’s roster also includes Mike Flanagan and Trevor Macy (The Haunting of Hill House, The Haunting of Bly Manor), Liza Chasin (Tales of the City), Beyonce Knowles (Homecoming), Brad Falchuk (American Crime Story), Kenny Ortega (High School Musical), Manolo Caro (Someone Has To Die), Regina King (Greenleaf), Ricky Gervais (After Life), David Benioff and Dan Weiss (Game of Thrones), Karan Johar’s Dharmatic Entertainment (Guilty), Nahnatchka Khan (Always Be My Maybe), Peter Morgan (The Crown), Korean studios JTBC and Studio Dragon, Indian studio Viacom18’s Tipping Point Films, Bill Prady (The Big Bang Theory), Will Ferrell (Dead to Me, Between Two Ferns), John Boyega, Chernin Entertainment, Nigerian content juggernaut Mo Abudu’s EbonyLife, Charlie Brooker (Black Mirror), Guillermo del Toro (The Shape of Water), Prince Harry and Meghan Markle and many others.
It seems very likely then, that Netflix will dominate the global content slate as far as variety is concerned. We cannot wait to see what these fabulous creators have in store for us.