New Disney+ subscription data sounds alarm bells for Netflix, Amazon Prime Video, HBO and the rest
The Disney+ juggernaut rolls on unstoppable, mopping up subscriptions at a rate that is truly astonishing. But the latest data to be revealed by UK market research firm Ampere Analysis must set alarm bells ringing in the precincts of streaming giants, Netflix, HBO, Amazon Prime Video, and Hulu.
As per the data revealed by the analysis firm, 50 percent of U.S. families with young children under the age of 10, and which subscribe to streaming services, have subscribed to the Disney+ OTT platform.
To add to these numbers, around 41% US youngsters in the age group of 18-24 years have subscribed to Disney+, obviously attracted by the Star Wars series, The Mandalorian, Marvel's Avengers Endgame and impending premieres of Marvel Studio's Disney+ Original series, The Falcon and the Winter Soldier, WandaVision and Loki. The data is truly astounding.
And these figures are for the U.S. market alone. Disney's streaming service launched in November 2019. Within just three months of launch, it garnered a staggering 28.6 million subscribers in its kitty, from only five countries that it has launched in until now, which are USA, Canada, Netherlands, Australia and New Zealand.
With such numbers under its belt, trade pundits (read: rival streaming services) are keeping a sharp eye on Disney+ subscription rates as it launches in the lucrative markets of India, UK, Ireland, France, Germany, Italy, Spain, Austria and Switzerland this month.
Disney+ is poised to launch in India on 29th March, bundled with Hotstar, which it already owns. The new entity is named Disney+ Hotstar.