Paramount Pictures' 'The Lovebirds' to skip theatres and move to Netflix
With theatres across America staring at empty seats and zero footfalls due to the Coronavirus outbreak, Hollywood movie production houses may be compelled to take some tough decisions. One major studio, Paramount Pictures has already caught the bull by the horns and decided to pull its upcoming release 'The Lovebirds' from the theatres. The movie will now release exclusively on digital, that is, on Netflix.
The Lovebirds is a comedy and romance drama, with leads Issa Rae and Kumail Nanji playing a couple that gets enmeshed in a murder. It was initially planned as a movie headed for a regular theatrical release, but with the uncertainty surrounding theatres in the midst of the Coronavirus fears, Paramount has decided to pull it out of theatres and into streaming, the first time ever for a major Hollywood production studio.
Hollywood has an unspoken rule for a mandatory theatrical window, which helps movies to enjoy a good run at the box office before they stream on OTT. But with looming uncertainty regarding theatre shutdowns, perhaps it's in the best interests of a middle-level film like The Lovebirds to go directly to Netflix.
Several big-ticket Hollywood movies such as James Bond flick No Time to Die, A Quiet Place 2 and Black Widow have postponed their premiere dates in view of the Coronavirus shutdown.