Popular Indian TV Channel shut down due to rise of OTT?
Jeya Suriya -
With a mercurial rise in technology, there has been a cumbersome progression in all everything related to digital. This also covers all the OTT ogres like Disney+ Hotstar, Amazon Prime and Netflix. Earlier, these pulpits were restricted to already-released flicks, web shows, documentaries and originals. Now, with the Coronavirus pandemic taking over the planet and emerging into the indeterminate cessation of theatres, filmmakers are viewing these giants as a latent stage for all the new creative products. It is also reported that several channels including Star World are shutting down where its content is anticipated to transfer on their OTT Disney+.
As per a story, Star World - one of the most prevalent channels that majorly televises English content and also considered one of the crucial flanks of the Star Network is reportedly going off-air. It's also to be noted that it is the parent channel to Karan Johar's popular talk show, Koffee With Karan. It is being contemplated that all the popular shows that used to air on Star World will either be transferred to some other channel or they will be available on the OTT platform of Disney+ Hotstar. One of the causes behind Star's such huge action, as per a portal, is the channel's supremely hushed TRPs after the OTT blare in the Indian Subcontinent.
Sources close to us said, "With several of Star World's global series already available on Amazon Prime Video and Netflix, the viewership had fallen considerably. Now that Disney has enrolled a shared enterprise with Star, resolutions are being tendered to the content slate. The top brass of Hotstar is in parleys with the producers of Indian originals, including Koffee with Karan and MasterChef India."
"While the following season of Karan Johar's chat show is not slated until next year, the forthcoming edition of the cooking reality show will stream shortly on Disney+Hotstar. The executives at the streaming service are also inducting new tie-ups to bring more shows to the roster," concluded the source.