Prime Videos gold rush moment with subscribers doubled in March 2020
With the prolonged stretch of COVID 19 keeping the entertainment buffs confined within homes, OTT platforms have become the ultimate succour of hour. While the vigorous viewings of multiple contents across this panorama running into monstrous numbers, Amazon Prime Video has found an impeccable feat of the mark having the first-of-its-kind escalation with its users doubled in March 2020.
Brian T Olsavsky, Senior Vice President and chief financial officer, Amazon claims this to be a bigger stroke for not just Amazon Prime Video, but for the other key players in the OTT market. Furthermore, he adds citing that apart from the subscribers getting entertained with their video collections, its channels and video rentals biz has also found a sky-rocketing progression during this season.
It is worth mentioning that with the shutdown of theatres, lots of US, UK and Germany movies are scheduled for direct to pay-per-view, which will be an additional bonanza for the viewers.