Quibi, the new short form video streaming platform, launches amidst the Coronavirus pandemic
Quibi, the new video streaming platform that offers "quick bites" of content, has launched in several countries across the world, including in India. The video-on-demand streaming service will be available for streaming only on mobile phones, taking into account the fact that people across the globe consume content on their mobile phones, and on the go.
The Coronavirus lockdown in most countries, and with millions of people staying at home, has put paid to the 'on the go' factor, as of now. Despite the temporary setback, Quibi has launched today, the day it had originally planned to premiere.
Quibi offers content in the form of short bursts - each show will have episodes that will not be longer than ten minutes per episode. The platform launches with a bank of 50 shows, and it has another 175 shows in various stages of development. Hence, as far as the entertainment industry shutdown is concerned, Quibi isn't very concerned. That is another reason why the platform chose to stick to its original premiere date.
Quibi is the brainchild of founder Jeffrey Katzenberg, who previously co-founded DreamWorks Animation, and before that, was with Disney Studios for ten years. Meg Whitman is the CEO of the new entity. She has earlier headed eBay and Hewlett Packard as CEO.
Quibi has managed to raise $1.75 billion, which enables it to recruit big names such as Steven Spielberg, Guillermo del Toro, Lena Waithe, Jennifer López and Catherine Hardwick for its content library.
Some of the shows that started streaming today are Sophie Turner's disaster survival drama, Survive, Liam Hemsworth's dystopian series, Most Dangerous Game, a cookery show called Shape of Pasta, and many more.
There are also shows that will feature on news and sports, under the category of 'Daily Essentials'. Last Night’s Late Night from Entertainment Weekly and The Replay from ESPN are two such shows.
Quibi is offering a 90-day free trial to viewers, including in India, after which it will charge viewers at the rate of $5 with ads or $8 for an ad-free version per month for subscription. The cost of ad-free streaming subscription works out to Rs 669 for Indian viewers.