SHEMAROO GETTING BETTER AT ITS GAME
Talk about a brand reinventing itself with time and staying in sync with the tastes of movie-watching audience over the decades, the first name that strikes a chord is Shemaroo. Time and again, Shemaroo, that started out as the first movie-rental company in the country in 1987, has proved to be the masters in their game, innovatively packaging vintage movie content in multiple languages across traditional platforms and digital media.
This has precisely underlined their growth in the market as a go-to brand for Bollywood nostalgia over the years. Unsurprisingly, the brand has registered an impressive 16.1 percent growth, with respect to the income it has generated from its operations in the financial year 2019. As proof to the impact that Shemaroo has made in the digital sector, its income from digital media has witnessed a 31.6% growth in comparison to FY2018, while the traditional media has seen a 10.4% growth.
Shemaroo has also hit the headlines for good reasons in the US market recently, catering their OTT platform Shemaroo Me to US audiences, with the monthly plans starting at $5 a month. The audiences would be able to watch Bollywood, regional language, devotional and children’s content in the app that can be downloaded through the Google Play and the iOS App store. Sounds a good deal after all! The brand seems to be only ageing better with time, doesn't it?