Sonakshi Sinha's Mil Mahiya hits 3.2 billion views on Moj in 3 weeks!
LetsOTT Editorial Team -
Sonakshi Sinha's latest video, Mil Mahiya, has turned out to be quite the rage. Launched on the short video app Moj on 30th September before other platforms, the video has garnered 3.2 billion views on the app, with over 110,000 creators churning out 400,000+ user-generated videos to the song.
An elated Sinha said in a statement, “We have gone through some unprecedented times and the experience has made me realize that there are always more avenues to explore. I’m really glad the song first launched on Moj. I believe short video apps are now in the cultural mainstream with the way content is being created and consumed. Music has always been a big part of my life and this song really spoke to me. 3.2 billion video plays is a big deal, we’ve poured our hearts out creating this video and it’s all been worth it. A big, big congratulations to the whole team!”
“At Moj, we celebrate originality and creativity and are constantly looking at avenues to further our creators’ growth. The release of Mil Mahiya on Moj marks a collective milestone and has opened a gateway to innovative brand collaborations. The burgeoning popularity of consuming content in the form of short videos has taken over the content world with a storm”, adds Shashank Shekhar, Director of Content Ops at ShareChat & Moj.