Spotify spots digital media for their campaign
The world's most popular audio streaming platform, Spotify, is all set to launch its biggest promotional campaign in India that'll encompass the digital medium, social media networks, television besides offline channels. Film celebrities Anil Kapoor and Ishaan Khattar will be the faces of this campaign including ad films, stills.
The campaign will reportedly focus on how integral is music to our social fabric besides the emotional connect it generates across crores of lives. Spotify, through its uninterrupted experience, sees music as an element that fuels our daily lives. With over 50 million tracks and 3 billion playlists on their platform, little needs to be said about Spotify's impact on the digital circuit. Their latest campaign will be aired in Hindi, Telugu, and Marathi channels.
The digital media is one space that provides direct results because of the transparency in terms of the numbers, thanks to its democratic structure. Amazon Prime, SunNxt, Hotstar are expected to be a few platforms Spotify may consider for this campaign.