Vin Diesel’s ‘Bloodshot’ Coming to VOD Early Due to Theater Closures
Sony Pictures released Vin Diesel‘s Bloodshot on VOD due to widespread theatre closures stemming from the coronavirus. Bloodshot was made available for electronic sell-through on March 24.
“Sony Pictures is firmly committed to the theatrical exhibition and we support windowing,” said Sony chief Tom Rothman. “This is a unique and exceedingly rare circumstance where theatres have been required to close nationwide for the greater good.
Audiences will now have the chance to own Bloodshot right away and watch it at home, where we are all spending more time. Some industry reporters have suggested it will be hard for Hollywood to put the genie back in the bottle after this, and that once consumers become comfortable watching new releases in the comfort of their own homes, there will be no going back. Addressing this concern, Rothmans reiterates Sony’s support for the theatrical window. Giving Bloodshot an early digital release isn’t about breaking the theatrical window, it’s simply a smart business move that will help the studio recoup the costs of what was surely an expensive theatrical marketing campaign.
Bloodshot finds Diesel playing Ray Garrison, a soldier who is killed and then brought back to life with superpowers. The film co-stars Sam Heughan, Eiza González and Toby Kebbell and Guy Pearce. Dave Wilson directs from a script credited to Jeff Wadlow and Eric Heisserer, and producers include Neal H. Moritz, Toby Jaffe, and former Valiant Comics CEO Dinesh Shamdasani.