Voot ups ante against Netflix, Hotstar, ZEE5; launches new, exclusive, subscription-based VOD platform, Voot Select
Viacom 18 owned Voot has taken the battle to the competitors' gate - the battle for digital viewers' fickle attention, that is. In order to wrest a share of the digital entertainment pie from competitors such as Netflix, Hotstar, ZEE5 and ALTBalaji, Voot today launched its exclusive subscription-based streaming platform, Voot Select. The launch of the new platform was accompanied with the simultaneous release of two new Voot Original series that will stream exclusively on Voot Select — the Arshad Warsi - Barun Sobti-headlined psychological crime thriller, Asur; and the Rajeev Khandelwal - Aahana Kumra starrer, Marzi. Voot follows the free, advertising-driven model of content dissemination, while Voot Select will be paid-subscription-based. The subscription rates have been limited to extremely competitive rates that are at par with homegrown platforms such as Eros Now, ZEE5, ALTBalaji and others. Viewers have to pay only Rs 99 for a month's subscription, Rs 999 for the annual subscription, and a special, limited-time inaugural offer of Rs 499 for the annual subscription. Obviously, subscription rates of Netflix and Amazon Prime Video are quite higher. Voot Select has over a dozen Original web shows in the pipeline, with two being launched today, along with the launch of the platform. Several series will be in regional languages such as Tamil and Telugu, to get a share of the regional viewers' market. Apart from its Indian Originals slate, the platform will be host to several interesting and exclusive international shows, such as Jordan Peele's The Twilight Zone reboot, the upcoming Nancy Drew series, family drama 'A Million Little Things', and several others. Viewers who subscribe to the platform will also have the advantage of watching all Viacom 18-produced TV shows one day earlier than their TV telecast.